An Emphasis On Partnership
Partnership is not just what we do, it's in our name and it's who we are. When you engage with Arrow Partners, you are engaging in a true, value-add partnership that thrives on collaboration.
The development and positioning of the manager's differentiating characteristics, targeted contact lists, library of responses to cover areas of concern for institutional investors and industry databases.
Active outreach and the scheduling of investment team calls and meetings; active participation in sales meetings, follow up and finals presentations.
Sales & Marketing Support
The creation & distribution of all marketing & sales materials, completion of RFPs and questionnaires, maintenance of industry data, access to industry databases, news, investment analytics and peer information.
The adjustment of the marketing plan in response to current events and shifting market conditions, management of proprietary CRM system with detailed sales tracking reports and analytics
Frequently asked questions
How do you source new managers?
Over the years, we've used a variety of methods to source new managers. Initially, we sourced through referrals, word of mouth, existing managers, other third party marketers, or personal networks within the industry. The vast majority of our successful partnerships have come through our network of industry contacts and referrals from current and former clients.
Do you work with single product firms or multi-product firms?
Arrow Partners has found that our best results are achieved when our managers focus on single strategies.
How long is a typical contract?
In our 30+ years of experience, we have found that 3-5 years is usually necessary to fine-tune the manager's story, meet and educate the marketplace about the manager's value proposition and track record, and develop the sales pipeline to achieve our goals.
Do you require exclusive assignments?
Exclusivity is important to effectively execute a methodical sales and marketing program that generates the necessary momentum within a channel and leads to sustainable activity and asset growth.
How are you compensated?
As sales professionals, we are accustomed to incentive compensation. Arrow Partners is confident in our ability to continue successfully growing assets on behalf of our clients. A compensation agreement that weighs heavily on performance metrics fittingly ties our success to yours.