Since our founding in 1995, Arrow Partners has maintained a policy of open and direct communication with our clients and fellow third party marketing firms. We understand that for our industry to flourish, we need to learn from each other; to share the benefits of our experiences. All documents are in PDF format.
Jan 2017 Communicating with Emerging Manager Platforms
Mar 2016 Assets Raised Analysis
Mar 2015 Getting to know Arrow Partners
Jan 2015 Shaping Sales Incentives: Three Tips for Success
Nov 2014 eBook 1 – The Basics
Nov 2014 eBook 2 – Getting Started
Nov 2014 eBook 3 – Structuring a Successful Relationship
Oct 2014 Infographic about the 3PM business
Sep 2014 Why Flawed Sales Goals Can Sabotage a Manager
Apr 2014 Hope is not a Strategy
Oct 2013 Neglecting Websites can be Fatal
Jul 2012 How Can Managers Stay on the Map During Lulls?
Feb 2012 How Can Managers Best Establish Sales Goals?
Oct 2011 8 Ways 3PMs Stay Relevant
May 2011 How Can Managers Show They’re Different?
Dec 2010 What Should Sales do when PM Won’t Travel?
Aug 2010 How Do You Succeed with Manager Researchers?
Apr 2010 Picking the Right Manager, a 3PM Critique
Mar 2010 Mgr/Client Relationships in the Current Environment
Apr 2009 Ban on Agents is Insult to Institutional Salespeople
Dec 2007 Cycle of Third Party Marketing Firms
Jul 2007 Third Party Marketing: Beyond the Basics
Jun 2007 Emerging Manager Monthly: Smart Shopper
Feb 2005 Tips from the Trenches
Oct 2003 Service Provider Series: Choosing a Marketer
Jun 2000 Interest in Third Party Marketing Soars
Sep 1998 Launch of the Third Party Marketers Association