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Arrow Partners - Vision, Values, Methods, Obstacles, Measures
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Arrow Partners’ Manager Selection Scorecard
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Also referred to as “V2MOM,” Arrow Partners shares its detailed map of where it wants go and how to achieve its goals. Based on a Salesforce.com template, the outline lays out broad strategy that all Arrow Partners employees agree upon.
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The MSS is a qualitative and quantitative method of determining if a manager is the right fit for Arrow Partners.
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How Can Managers Best Establish Sales Goals?
February, 2012
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An Introduction to Third Party Marketing
May, 2012
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In this article from the February 13, 2012 issue of Fund Fire, Arrow describes many of the pitfalls that asset manager face when establishing sales goals for the new year, as well as some steps they can take to avoid them.
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How Can Managers Show They’re Different?
May, 2011
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Smart Shopper
June, 2007
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In this article from the May 24, 2011 issue of Fund Fire, Arrow explains some of the ways investment managers can handle the tricky question, “How is your investment process unique?”
Because most managers devolve into cliché and passivity when this question is asked, Arrow advises managers to approach the question from a different angle in order to devise a compelling response.
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Arrow describes the 5 most important issues that need to be resolved between a 3PM and their client. the main categories are:
- Structure of the agreement;
- Scope of the agreement
- Sales & marketing support;
- Financial commitment by the asset manager;
- Accountability
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Third Party Marketing: Beyond the Basics
June/July, 2007
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Choosing a Marketer
May, 2007
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In this article for MFA Reporter, Arrow lists the main issues and considerations in the manager/3PM relationship.
We describe some of the characteristics of good business relationships, as well as detailing some of the reasons why relationships are flawed, and the steps required to get them back on track.
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In this article from Emerging Manager Focus (from focuspointpress.com), Arrow Partners’ principals use their experience working with their client, AH Lisanti Capital Growth, to illustrate how 3PM firms work, as well as detailing several of the 3PM industry characteristics.
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Service Provider Series: Choosing a Marketer
October, 2003
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Interest in Third Party Marketing Soars
June, 2000
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In this article for the MFA Reporter, Arrow explains the various reasons why 3PM makes sense for many asset managers. We discuss several aspects of the industry, as well as several things that every asset manager should ask themselves when considering whether to hire a 3PM firm.
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In this press release, Arrow Partners explains the reasons for the explosive growth in the industry.
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