Arrow describes eight strategies third party marketing firms can use to grow their business and help build the credibility of the industry into the future.

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In this article from FundFire, Arrow explains some of the ways investment managers can handle the tricky question, “How is your investment process unique?”

Because most managers devolve into cliché and passivity when this question is asked, Arrow advises managers to approach the question from a different angle in to devise a compelling response.

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In this article from FundFire, Arrow discusses the best ways to build relationships with managers at consulting firms – a potentially lucrative pipeline of business for many asset management firms.

We believe success has much to do with being well-prepared for the meetings and extremely responsive to requests for follow-up information.

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In this FundFire article, Arrow troubleshoots a vexing problem for some 3PMs: what to do if the portfolio manager will not travel to sales meetings. We allow that some legitimate excuses exist, and detail how online meeting software may help in some cases.

However, we conclude that PMs are a central component of the sales process and their unwillingness to be involved will affect asset growth.

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In this article from the March, 2010 copy of FundFire, Arrow addresses the question of what 3PMs should to maximize their existing relationships.

We argue that a regular, consistent communications strategy is vital. Open, honest communication, especially when there’s bad news to be delivered, is extremely important. Arrow advocates the use of online meeting tools to help facilitate communication.

Arrow describes the 5 most important issues that need to be resolved between a 3PM and their client. the categories include:

1. Structure of the agreement;
2. Scope of the agreement;
3. Sales & marketing support
4. Financial commitment by the asset manager;
5. Accountability

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In this article for MFA Reporter, Arrow lists the main issues and considerations in the manager-3PM relationship.

We describe many of the characteristics of good business relationships.

We also carefully detail some of the reasons why relationships are flawed, and the steps required to get them back on track.

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In this opinion piece from the Third Party Marketing Association, Arrow addresses several questions any person thinking about becoming a third party marketer must consider.

Among the issues we detail are long-term planning and proper capitalization, proper contract structure, picking good clients, and expense monitoring.

In this press release, Arrow Partners explains the reasons for the explosive growth in the industry.

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Arrow Partners announces the formation of the Third Party Marketers Association. The press release names the founding members, as well as the rationale for forming the 3PM and the long-term goals of the association.

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