Arrow Partners is a Third Party Marketing firm.
We are “independent salespeople”, representing a limited number of asset managers. Our target market and best relationships are with US-based institutional investors and leading consulting firms.
In our view, a successful partnership requires mutual accountability, clearly-defined goals, and a strong commitment to success.
Arrow Partners’ goal is to assist our manager-clients reach their asset gathering targets during a three to five year period
We have specialized, deeply-rooted investment industry experience that we use on behalf of a limited roster of clients.
To date, Arrow Partners has raised more than $2 billion in incremental assets for our clients.
Arrow Partners was founded in 1995. Our principals, Steven Rubenstein and Ken Rogers, each have more than 25 years of investment industry experience.
Arrow Partners is a founding and active member of the Third Party Marketers Association. In 2007, the firm was awarded Third Party Marketer of the Year.
Arrow Partners was founded with the vision of being the nation’s foremost third party marketing firm for institutionally-focused asset managers.
As 3rd party marketers, Arrow Partners specializes in asset management marketing. We work with investment managers, helping them to improve their sales and marketing functions. Such investment management marketing requires unique skills and expertise.
We create a complete suite of compelling marketing and sales materials, and implement a customized, comprehensive strategy designed to meet specific new business goals.
Arrow Partners seeks to work with asset managers who understand that growing assets under management requires a dedicated, professional effort.
Among third party marketing firms, Arrow Partners stands out. We are a founding member of the Third Party Marketers Association, winner of the 2007 Third Party Marketer of the Year award, and authors of numerous industry and publications and articles.
Most investment managers are not sales or marketing professionals. Many firms have decided that outsourced sales and marketing makes financial sense. 3rd party marketing firms, such as Arrow Partners, are well-equipped to step in and help institutional asset managers realize their potential.
Each 3rd Party Marketing firm has its own area of specialization and emphasis. Some the characteristics include experience with a single asset class, deep roots in a particular geographic region, and/or dedicated marketing and sales coverage among a particular segment of the investment management industry.
Differentiation is always difficult, but for new and emerging managers, the challenge is especially difficult. Third party marketing firms develop the firm’s story, create a marketing plan and sales/marketing materials, and then execute the plan while converting opportunities into assets.
3010 Westchester Avenue, 2nd Floor
Purchase, NY 10577
Tel: 914-251-1084 Fax: 914-251-1088